Green BEAN Delivery

November 8th, 2010 by Nate

Green B.E.A.N. Delivery is an organic food delivery service that started in Indianapolis and has now spread to multiple states. Their mission is to connect Midwest farmers and artisans to local communities and bring fresh organic produce to your door. As the designer/developer of the first Farm Fresh Delivery (now GBD) site several years ago, it’s been tremendously exciting seeing their business grow so rapidly – they’ve really created a service that people find useful and enjoy. As a subscriber to the service myself, I can say it has definitely made evenings in the kitchen more enjoyable! While you can customize what you get in your bins, it’s often fun to just let your deliveries be a surprise – it keeps you experimenting and trying new recipes.

The goal of this redesign was to accomplish several things – Launch a new and fresh front-end look for the rebranded GBD, improve and consolidate the content, provide new features and avenues for engagement, and build the site on a content management system for easy updates. I worked in tandem with Corvus Conceptions, who handled a great majority of the development and wordpress implementation. Overall, I’m very pleased with the way it turned out!

Interface Design
Art Direction
Information Architecture
Some web development
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